Built by Pet Lovers , for Pet Lovers

The leash industry stopped innovating years ago. Jammed clips, unsafe cords, cheap-looking straps... The same problems, recycled again and again. Walks that should feel joyful often turn into frustration.

Fetchly was created to change that. We set out to rethink every detail: comfort, security, durability, and style. No gimmicks. No compromises. Just gear designed by dog lovers who know the struggle, and wanted better.

Because walking your dog isn’t just routine. It’s connection. It’s trust. It’s the best part of your day. And that deserves more than the industry has been giving.

I believe walking your dog should never feel like a hassle. With Fetchly, I want to create gear that turns every walk into the highlight of your day.

— Martin Wagner, Founder of Fetchly

International Design Awards

iF Design Award2025
iF Design Award2023
Good Design Award2022
Good Design Award2021
iF Design Award2021
Good Design Award2020
German Design Award2019